PERU—G Adventures’ first-ever Change Makers Summit, held earlier this month in Peru, was no ordinary FAM. Agents had to earn a spot on the trip based on their sales, as well as ‘social good’ entry submissions. They knew the week-long summit would take place in June, but they didn’t know where. Nor did they have advance details about the itinerary, except that they’d see first-hand the impact of responsible travel on local communities. G Adventures’ new approach is meant to inspire change in the way FAMs are run. “I’ve been extremely angry for years about the traditional FAM policy of this industry,” Bruce Poon Tip, founder of G Adventures, told Travelweek during the summit.
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